Through the introduction of the new Voltic Premium Brand Campaign, called "Own Your Richness," Coca-Cola and its bottling partner, Voltic Ghana Limited, have presented a new premium bottle and a new brand identity throughout the existing range.
The new 750ml premium bottle features a distinctive royal blue label with the new golden Voltic emblem engraved on it. It also has a redesigned design.
Over the past 25 years, Voltic Natural Mineral Water has established itself as a household name and a staple of Ghanaian culture.
The "Own Your Richness" campaign uses a number of customer and consumer interaction initiatives to promote and appreciate the rich and varied Ghanaian culture.
We are really delighted to be affiliated with Ghana and the country's rich and unique culture, said Seshnee Naidoo, Coca-Cola's Franchise Director for the Equatorial Africa Region, during the launch ceremony. Voltic's new brand concept highlights our dedication to reviving our customers while also encouraging them to embrace their own particular richness.
She continued by saying that as market leaders, Coca-Cola and its bottling partner Voltic (GH) Limited, a division of Coca-Cola Beverages Africa, want everyone to be proud of the standard and quality of bottled water coming out of Ghana, and they want to accomplish this with the new brand campaign.
She also reaffirmed the Coca-Cola system's commitment to sustainability, which includes continuing to help underprivileged communities with water replenishment projects, such as the installation of automated boreholes in areas where they are most needed.
